If you’re a business owner, you’re always looking for more…more customers, more clients, more popularity in your field. But your website is lacking. Sure, it has the basic information and is geared toward your potential customers. Good news…there’s something you could be doing to help boost your business. Search Engine Optimization!
Imagine yourself as a potential client. Sitting at your computer, you decide to search for a good or service (let’s say, window cleaning). You go to your trusted Search Engine (usually Google, Bing, Ask Jeeves…is that even around anymore?!), type in those special search phrases, and BAM! 25,000 search results pop up for Window Cleaning. Oof. That’s a lot. Now you narrow it down to “Window Cleaning near me”. Now only 10,000 search results pop up.
Search engines use a special formula to rank these results. It has to do with specific phrases, words, and images that will correspond with what the potential customer is searching. Sounds easy right? However, I bet if you did a search for your business, you’d be surprised at how low you’re being ranked. There are a few things anyone can do to make them rank higher on these searches.
1. Enhance your content! Your landing pages are the first thing that need SEO-rich content. This means your Home, About, and Services page. But how do you find the balance between SEO content and readability? Simple. Hire a professional writer! They likely do key word searches before they even evaluate your current content or begin writing new content for you.
Let’s face it, no one wants to read “ABC window cleaning is the best window cleaning service to hire for your window cleaning needs!” I’ve seen websites that read this way. It’s not pretty.
2. Blog it up! Blogging is one of the best and easiest ways to enhance your searchability. Your keywords and phrases are key in these blogs and help out with that SEO formula we discussed above. Again, it’s important to find the right balance here. Seem to time consuming? Here’s where hiring a professional might help you out.
Don’t know if you have enough topics in mind? Even blogs that don’t seem to serve a purpose could help you to be an authoritative voice in your field. Or maybe a potential employee sees your blog about ways to appreciate your employers and decides to apply for a job. Any and all subject matter you push on your website is helpful. Don’t underestimate the power of words!
3. Sharing is Caring! Use your new website content and blogs as a starting point to reach new customers. You can use social media marketing to push the blog posts. You can send out newsletters to your customer email list and include links to your website. By consistently providing new content, you’re sure to gain more visitors. You could hire a social media manager for this service as well. Or use apps like Hootsuite to post to multiple outlets at once.
Hiring a professional writer for these tasks is almost always worth it! SEO enrichment is has a higher ROI than most other marketing tools, including paying for search clicks or ads. Ask the writer for their experience, client reviews, and sample blog posts to make sure their tone fits your business needs.
Comments